Web Marketing
Search Engines & Ai Answer Engines
Search Engine Optimization
Which search engines do free listings?
By optimizing your web site and submitting it to search engines, we can help your website become discovered by Google, Yahoo, Bing, DuckDuckGo and others. This effort includes on-page SEO, off-page SEO, and ongoing content development. Search engines list web sites, images, videos, and products.
What's involved with SEO?
On-page SEO comes first. Effort depends on the size of the website. We install and configure SEO software, then we optimize every page, product, image, and video, with metatags. We rename files and rewrite captions. We work with you to create a target list of keywords and working them into the text of your web site.
Submissions. Next, we submit the website to the major search engines (Google, MSN, Yahoo, Duckduckgo). The search engines do not guarantee how to rank or place your web site, but this effort greatly improves your chances of free visibility.
Off-page SEO comes next. Search engines reward web sites for "link popularity," counting how many value-added websites link to yours. Google likes to see good reviews on your Google business page, Facebook, Yelp, and other star-review websites.
Continuing Content. Both search engines and Ai Answer engines prefer current web sites with growing educational content. We can keep your web site fresh with minor updates and blog posts.
When will I see my free listing(s)?
Free listings are not guaranteed by the search engines, but typically take a few days to several weeks to begin appearing. Visibility can fluctuate depending on the competitive landscape, age of your website, and evolving search engine algorthms.
What is a free business profile?
A Google Business Profile or Bing Place for Business is a valuable marketing tool available to businesses that meet a certain criteria. This is a place people can leave star reviews and comments about your business. If you have a lot of positive reviews, this can help your business.
Answer Engine Optimization
What is an Answer Engine?
Unlike search engines that match queries with web sites, images, and products, answer engines are driven by Ai and provide answers to questions.
The answers combine what Ai already knows, has learned, and can find in search engines. Answers can vary each time the question is asked, and the answers could be unreliable. Answers can sometimes include company names and website links. Other times, Ai just give the answer without recommending companies, products, or services.
How do you optimize for Ai?
It starts with a solid SEO foundation, plus AEO web site optimization, and informative, current social media posts. Search engine marketing (SEM) helps, too. Ai does not promise to mention your business or provide a link to your website, but doing AEO increases your chances.
U.S. Search Engine
Marketshare
June 2026
Stat Counter, Global Stats
Google: 91.27%
Bing: 4.58%
Yahoo: 1.28%
DuckDuckGo: 0.67%
Search Engine Marketing
What's involved with SEM?
Set up & Test. First, we set up an account with Google Ads and/or Microsoft Advertising, including business verification. Then, we target your audience, create ad copy and assets, choose keywords, monitor early activity, and tweak the program as needed. Once the ad is running, we report on monthly user activity, and suggest campaign adjustments where appropriate.
Maintenance. Monitoring, reporting, and adjustments to maximize your performance for spend.
Third party costs. You will pay Google or Microsoft directly for clicks on your ads. Click prices vary depending on the keywords and competition. We can help with bid setting and daily budgets so your advertising costs are predictable.
How long does it take for my search engine ad to appear online?
How much does it cost?
The advertising portion depends on competition, bids, budgets, and reach. Aiming for 2nd or 3rd position (top of page) rather than 1st, can preserve ad dollars. Targeting campaigns by geography and keywords provide efficiency. Before starting any campaign, we can estimate costs through keyword planning and set daily budgets. Your ad costs will be predictable. The consulting portion depends on set-up time, monitoring, tweaking, and ongoing reporting. A proposal will be provided.
How do I know if my ad is working?
The advertising portion depends on competition, bids, budgets, and reach. Aiming for 2nd or 3rd position (top of page) rather than 1st, can preserve ad dollars. Targeting campaigns by geography and keywords provide efficiency. Before starting any campaign, we can estimate costs through keyword planning and set daily budgets. Your ad costs will be predictable. The consulting portion depends on set-up time, monitoring, tweaking, and ongoing reporting. A proposal will be provided.
Where should I spend my ad dollars?
Many start with Google because they dominate the U.S. Search Engine market. Microsoft should not be overlooked. It has a decent reach as well. The same clicks on Microsoft may cost less than Google.
Ronkin Consulting did a great job with my SEO and driving traffic to my music festival website PFunkfest.com. Tamara Ronkin took the time to really understand my business and to explain her SEO implementation strategies to me. I learned so much!
- Shoshana Zisk
Social Media
Social Media Services
Social Media Marketing (SMM)
Each social media platform has it's own paid advertising program. You can create ad posts, or boost organic posts to expand their reach. Posts can feature text, images and/or videos.
Social Media Posts
Keep your social media channels lively and up-to-date. This helps with Answer Engine Optimization as public posts can be discovered in search engines and by Ai. We can work with you to develop a content calendar. Popular posts can be boosted with ad dollars if desired to expand the reach and gain new customers.
Social Listening
We can monitor your social media channels and let you know when people are reaching out to you. We can respond on your behalf, and help with reputation management, encouraging positive interactions, and gently putting out fires that appear on your social media and Better Business Bureau profiles.
E-mail Marketing
A great way to farm your audience is with email communications. This keeps your brand top of mind and is pushed directly to your customer.
We can help you with direct marketing communications. It begins with your established customer email list. We can help grow your mailing list through your website and social media channels.
We use popular email software services like Mailchimp, Constant Contact, and Mailerlite to craft and send e-blasts, create reports, and manage the mailing list.
E-mail Marketing Questions
How does e-mail marketing work?
1. We set up an e-mail service such as Constant Contact, Mailchimp, or Mailerlite.
2. We authenticate your domain to ensure deliverability.
3. We import your mailing list from a spread sheet
4. We add a sign-up form to your web site.
5. We create the template for your first campaign.
6. We develop a calendar of topics and sending frequency.
7. We create the first draft of a newsletter, send it to you for revisions, finalize it, and que it for delivery.
8. After each newsletter is sent, we send you a report measuring user activity.
9. We help manage your mailing list.
Thank you Tamara, always great work.
- Barbara Perino, The Royal Treatment
Sample Web Marketing Clients
- Ray Qualmann Marine (SEO)
- The Royal Treatment (E-mail Newsletters)
- George Clinton & Parliament Funkadelic, PFunk Festival 2026 (SEO)
- Kristy Realtor (SEO)
- Vitrectomy Solutions (SEO, SEM, AEO)
- Health Forms & Systems (SEO)
- Comfort Solutions (SEO, SEM, AEO)
- Yoga Source (Social Media Posting, Social Media Marketing, E-mail Newsletters)
- Mind Body Now (SEO, Social Media Posting, E-mail newsletters)
Yoga Source Social Media Accounts
Mind Body Now Social Media Accounts